# Bluebear brand assets

Everything on this page is public. Partners, press and directories can use it without asking us first, as long as the rules below are followed. These are the current marks; please do not use older Bluebear artwork you may have on file.

## The logo suite

Three lock-ups, each in black and white. Use the SVG wherever the medium allows it. Every PNG is 1200 px on the short side with a transparent background.

| Lock-up | Use it for | Black | White |
| --- | --- | --- | --- |
| Combination mark | The default. Symbol and name together. | [SVG](https://bluebear.io/assets/brand/bluebear-combination-mark-black.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-combination-mark-black.png) | [SVG](https://bluebear.io/assets/brand/bluebear-combination-mark-white.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-combination-mark-white.png) |
| Logotype | Where the symbol already appears nearby, or in a tight horizontal space. | [SVG](https://bluebear.io/assets/brand/bluebear-logotype-black.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-logotype-black.png) | [SVG](https://bluebear.io/assets/brand/bluebear-logotype-white.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-logotype-white.png) |
| Symbol | Avatars, app tiles, favicons, anywhere square. | [SVG](https://bluebear.io/assets/brand/bluebear-symbol-black.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-symbol-black.png) | [SVG](https://bluebear.io/assets/brand/bluebear-symbol-white.svg) · [PNG](https://bluebear.io/assets/brand/bluebear-symbol-white.png) |

Pick black on light backgrounds and white on dark. If you need a directory listing or a single asset and are unsure which, use the combination mark.

## Using the logo

- Use the files as provided. Do not recolour, rotate, stretch, crop, outline or add effects to them.
- Do not rebuild the lock-up. The spacing between the symbol and the name is fixed; do not move, resize or separate the two parts.
- Leave clear space around the logo on every side, at least the height of the symbol.
- Do not lock our logo together with another into one combined image. Place logos side by side with normal spacing.
- Do not use the logo as a word inside a sentence, as a bullet, or as a repeating texture.
- Do not place the black logo on a dark or saturated background, or the white logo on a light one.

## Using the name

- The product and the company are **Bluebear**: one word, capital B, lowercase b. Never BlueBear, never BLUEBEAR, never Blue Bear.
- **Bluebear Security Inc.** is the legal entity name. Use it in contracts, legal notices and anywhere the registered name is required.
- Bluebear is a security control plane for AI coding agents. Describe what the product does rather than ranking it; we do not claim to lead a category this young.

## Colour

| Token | Value | Use |
| --- | --- | --- |
| Logo black | `#262624` | The mark on light surfaces. |
| Logo white | `#FFFFFA` | The mark on dark surfaces. |

The logo is monochrome. Use it in logo black or logo white only.

## Anything else

For a format that is not here, a review of how you plan to use the logo, or a joint announcement, email [info@bluebear.io](mailto:info@bluebear.io) and we will come back to you.